Men shop differently than women. That’s the result of a YouGov survey on the changing German shopping behavior. Both, men and women, prefer to use their smartphones for online shopping.
The shift to digital channels is one of the most important trends in retail, Bitkom states in its guide to e-commerce. 59 percent of citizens discover new products or brands via Facebook, Instagram or WhatsApp. At the same time, 39 percent of the Germans surveyed tend to shop on social media more on the side. What do Germans buy most online? Clothing, shoes and accessories are right at the top with 78 percent. Followed by books (54 percent) and electronic accessories (52 percent).
Social media inspires the desire to buy
Did you know that men and women shop differently?
Digitally boosting the desire to go shopping
Retailers can meet the growing demands of shoppers with digitization. Telekom offers digital solutions for products that can be experienced in real life, high-quality advice or digital worlds of experience. How can retailers meet the expectations of shoppers?
After the shopping frenzy is before the delivery
One of the most important criteria for store selection is fast delivery time (44 percent), according to the Bitkom study. How do logistics companies get in the "fast lane"?
But, no matter how we shop: what is important for women and men alike, is the perfect shopping experience and the on time delivery. Do you?
Increasing the desire to buy: The retail sector can meet the growing demands of shoppers with digital solutions from Deutsche Telekom.
© gettyimages / Martin Dimitrov
Martina Hammer
Spokesperson and Telekom Blogger
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